03301ntm a22005537i 4500 000675201 CZ-PrVSE 20200704184523.0 m d cr n|||||||||| 200704s2020 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Nekhymchuk, Valeriya ISIS:123842 dis Obchodní hodnota a vliv principů UX a UI v internetovém obchodě eng The business value and influence of UX and UI principles in e-commerce / Valeriya Nekhymchuk 2020 ?? stran : digital, PDF soubor Vedoucí práce: Zuzana Šedivá Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 This bachelor thesis explores the importance of User Experience and User interface principles to an E-commerce website and the value their application contributes to the business. The fields of User Experience and User Interface design were defined and various principles presented. Furthermore, the topic of e-commerce was described with a particular focus on how an e-commerce website's business performance is measured. The reader can expect to be familiarized with the terminology of the topic. The goal is to evaluate the impact of User Experience and User Interface principles on an e-commerce website. It was achieved by surveying people with experience in online shopping and experts in the field of e-commerce. Further insights on the topic were gathered by interviewing some of the expert participants. The results demonstrate that User Experience and User Interface principles are highly valued both by experts who design and optimize e-commerce websites, and the shoppers who use them. The e-commerce professionals who were interviewed also agreed that User Experience and User Interface design bring value to an e-commerce business, and recommended close collaboration between experts in design, sales and data analysis. Způsob přístupu: Internet aplikovaná informatika [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas business value UI user interface influence e-commerce User experience ecom UX Šedivá, Zuzana, 1961- mzk2005269664 ths Pour, Jan jn20001103448 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/68268/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/68268 Hlavní práce https://insis.vse.cz/zp/68268/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/68268/posudek/oponent/66515 Oponentura https://insis.vse.cz/zp/68268/podrobnosti dc:identifier NEPOSILAT VSKP vse68268 200623 68268