02817ntm a22005057i 4500 000675309 CZ-PrVSE 20200704184523.0 m d cr n|||||||||| 200704s2020 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Babicheva, Anna ISIS:128772 dis Podnikatelský plán Lonicera eng Business plan for Lonicera / Anna Babicheva 2020 ?? stran : digital, PDF soubor Vedoucí práce: Blanka Habrmanová Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 The goal of this thesis is to examine the feasibility of a business idea to grow and distribute berries such as honeysuckles and strawberries in Russia. The nature of the topic dictates the use of a variety of analysis to prepare a business plan that enables evaluating the feasibility of starting this agricultural business in Russia. The theoretical part includes the definition of business plan, business model, SWOT, PEST and Porter’s five analysis, the definition and the main aspects of the marketing plan and financial plan. The analytical part contains a developed business plan for the company Lonicera with a variety of analyses performed. This paper can aid entrepreneurs to look deeply into this industry, open or extend their business and anticipate high profits. In other words, this research can be helpful and informative for the future development of that industry in Russia. Způsob přístupu: Internet business administration/corporate finance and management [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Business plan Agricultural industry entrepreneurship Russia Habrmanová, Blanka mzk2007430826 ths Küchler, Jiří ISIS:94317 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/70627/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/70627 Hlavní práce https://insis.vse.cz/zp/70627/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/70627/posudek/oponent/67369 Oponentura https://insis.vse.cz/zp/70627/podrobnosti dc:identifier NEPOSILAT VSKP vse70627 200627 70627