02888ntm a22005057i 4500 000675506 CZ-PrVSE 20200704184523.0 m d cr n|||||||||| 200704s2020 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Laboutka, Filip ISIS:133465 dis Průzkum pohledů manažerů e-shopů ohledně eWOM v České republice eng Exploration of the Views of Eshop Managers on eWOM in the Czech Republic / Filip Laboutka 2020 ?? stran : digital, PDF soubor Vedoucí práce: Efthymia Kottika Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 This study focuses on views of e-shop managers on eWOM in Czech Republic. It aims to explore and investigate managers’ knowledge, behaviour, and opinions on online communication regarding their business and products. The research method that is used is explorative qualitative research using semi-structured interviews to collect data. Among findings of the research is that participating e-shop managers have a gist of eWOM, monitor independent platforms, know that responding to negative eWOM is beneficial to their brand, know which eWOM channel is the most important for their business, and respond to negative eWOM with caution. Apart of these findings, there are several observations related to negative reviews and established theory. These observations as well as findings of this research pave the way for more extensive qualitative research of this issue. Způsob přístupu: Internet business administration/corporate finance and management [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas eWOM reviews e-shop managers qualitative research Kottika, Efthymia, 1982- vse20221165123 ths Karlíček, Miroslav, 1979- vse2010558291 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/71774/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/71774 Hlavní práce https://insis.vse.cz/zp/71774/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/71774/posudek/oponent/67383 Oponentura https://insis.vse.cz/zp/71774/podrobnosti dc:identifier NEPOSILAT VSKP vse71774 200627 71774