03182ntm a22005057i 4500 000675618 CZ-PrVSE 20200620085042.0 m d cr n|||||||||| 200620s2020 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Weber, Kathrin ISIS:135930 dis Media perception of companies’ CSR initiatives : Exemplary case of adidas x Parley for the Oceans eng Media perception of companies’ CSR initiatives : Exemplary case of adidas x Parley for the Oceans Kathrin Weber 2020 ?? stran : digital, PDF soubor Vedoucí práce: Daniela Pauknerová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 Corporate social responsibility (CSR) has become one of the most relevant topics in the past years, its relevance peaking in September 2019, with the biggest so-called climate strikes happening worldwide. Rising temperatures and the overall climate change became a global issue, threatening billions of people. It is an undeniable fact that calls for action from individuals, governments, and companies to take over responsibility to prevent this global catastrophe. Furthermore, consumers and the media are challenging the status quo of how most businesses operate and demand fairness. This paper is investigating the changing media perception of a CSR initiative over the course of time, in relation to the salience of the topic of environmentalism. The findings suggest that the media perception of CSR practices is perceived as more positive and genuine due to the company’s collaboration with an environmental organisation. As well as the consultation of field experts gives the initiative the needed professionalism and non-profit cause orientation. All in all, this is associated with a high salience of the topic overall. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas CSR initiatives Media analysis CSR best practice Environmentalism Pauknerová, Daniela, 1970- jo20010082945 ths Kašparová, Eva, 1958- jo20000082638 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/72192/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/72192 Hlavní práce https://insis.vse.cz/zp/72192/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/72192/posudek/oponent/66901 Oponentura https://insis.vse.cz/zp/72192/podrobnosti dc:identifier NEPOSILAT VSKP vse72192 200620 72192