<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>02888ntm a22005297i 4500</leader>
  <controlfield tag="001">000675645</controlfield>
  <controlfield tag="003">CZ-PrVSE</controlfield>
  <controlfield tag="005">20200620085042.0</controlfield>
  <controlfield tag="006">m        d</controlfield>
  <controlfield tag="007">cr n||||||||||</controlfield>
  <controlfield tag="008">200620s2020    xr     fsbm   000 0 eng d</controlfield>
  <datafield tag="STA" ind1=" " ind2=" ">
   <subfield code="a">NEZPRACOVANÝ IMPORT</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">ABA006</subfield>
   <subfield code="b">cze</subfield>
   <subfield code="c">ABA006</subfield>
   <subfield code="d">ABA006</subfield>
   <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Sobolev, Igor</subfield>
   <subfield code="%">ISIS:123824</subfield>
   <subfield code="4">dis</subfield>
  </datafield>
  <datafield tag="242" ind1="1" ind2="0">
   <subfield code="a">Role režiséra v reklamní tvorbě a jeho možnosti kreativně ovlivnit výstup</subfield>
   <subfield code="y">eng</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
   <subfield code="a">The director's role in commercial films and his ability to creatively influence the final output /</subfield>
   <subfield code="c">Igor Sobolev</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="0">
   <subfield code="c">2020</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">?? stran :</subfield>
   <subfield code="3">digital, PDF soubor</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">Vedoucí práce: Filip Truhlář</subfield>
  </datafield>
  <datafield tag="502" ind1=" " ind2=" ">
   <subfield code="a">Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2020</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Obsahuje bibliografii</subfield>
  </datafield>
  <datafield tag="516" ind1=" " ind2=" ">
   <subfield code="a">Textový (vysokoškolská kvalifikační práce)</subfield>
  </datafield>
  <datafield tag="518" ind1=" " ind2=" ">
   <subfield code="a">Rok obhajoby 2020</subfield>
  </datafield>
  <datafield tag="520" ind1="3" ind2=" ">
   <subfield code="a">The principal theme of this Bachelor Thesis is getting into details of the director’s job in the commercial production process and reveal hidden parts that might not be obvious for people entering this field. It will cover not only the creative side of this profession, but also what goes behind the scene, which might prove to be much more important, than the ability to work on set.In the theoretic part I will briefly describe basic terminology and cover some of the historical changes that happened in the commercial and filmmaking industry over time. Finally, based on detailed research, the practical part will answer to remaining questions, giving a full picture of a commercial director’s profession, and give advices for beginner directors who are planning to work or have an interest in commercial shooting.</subfield>
  </datafield>
  <datafield tag="538" ind1=" " ind2=" ">
   <subfield code="a">Způsob přístupu: Internet</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2=" ">
   <subfield code="a">multimédia v ekonomické praxi [obor bakal. práce]</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="7">
   <subfield code="a">bakalářské práce</subfield>
   <subfield code="7">fd132403</subfield>
   <subfield code="2">czenas</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="9">
   <subfield code="a">bachelor's theses</subfield>
   <subfield code="2">eczenas</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
   <subfield code="a">advertising agency</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
   <subfield code="a">director</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
   <subfield code="a">advertising film</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
   <subfield code="a">production company</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
   <subfield code="a">filmmaking</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
   <subfield code="a">Commercial director</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Truhlář, Filip</subfield>
   <subfield code="%">ISIS:53908</subfield>
   <subfield code="4">ths</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Řepík, Ondřej</subfield>
   <subfield code="4">opn</subfield>
  </datafield>
  <datafield tag="710" ind1="2" ind2=" ">
   <subfield code="a">Vysoká škola ekonomická v Praze.</subfield>
   <subfield code="b">Fakulta informatiky a statistiky</subfield>
   <subfield code="7">kn20010709399</subfield>
   <subfield code="4">dgg</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/72274/podrobnosti</subfield>
   <subfield code="y">VŠKP v InSIS</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/72274</subfield>
   <subfield code="y">Hlavní práce</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/72274/posudek/vedouci</subfield>
   <subfield code="y">Hodnocení vedoucího</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/72274/posudek/oponent/66729</subfield>
   <subfield code="y">Oponentura</subfield>
  </datafield>
  <datafield tag="999" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/72274/podrobnosti</subfield>
   <subfield code="y">dc:identifier</subfield>
  </datafield>
  <datafield tag="993" ind1=" " ind2=" ">
   <subfield code="x">NEPOSILAT</subfield>
   <subfield code="y">VSKP</subfield>
  </datafield>
  <datafield tag="999" ind1="4" ind2="9">
   <subfield code="a">vse72274</subfield>
   <subfield code="b">200618</subfield>
  </datafield>
  <datafield tag="999" ind1="4" ind2="5">
   <subfield code="x">72274</subfield>
  </datafield>
 </record>
</collection>
