03032ntm a22005417i 4500 000677554 CZ-PrVSE 20200822063652.0 m d cr n|||||||||| 200822s2020 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Strakhova, Alla ISIS:135221 dis Employer branding farmaceutických společností jako nástroj pro nábor studentů a absolventů na business-orientované pozice eng Employer branding of the pharmaceutical companies as a tool for recruitment students and recent graduates for business-related positions / Alla Strakhova 2020 ?? stran : digital, PDF soubor Vedoucí práce: Ondřej Lešetický Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta managementu, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 The aim of this thesis is to define suggestions and recommendations that can help specific companies of the pharmaceutical industry to make the use of communication channels more efficient in order to spread the awareness of the employer brand towards the target group, represented by students and recent graduates. The work focuses mainly on the use and effectiveness of individual external communication channels. The thesis consists of two parts – theoretical and analytical. The first theoretical part covers marketing approach to human resources, the concept of Employer Branding and describes HR marketing communication tools. It is followed by the analytical part which is dedicated to the Czech labour market and pharma sector analysis. It is then completed by the evaluation of the corresponding questionnaire and consequently concluded by the appropriate recommendations. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Czech Republic Communications Employer Branding Human Resources Students Graduates Pharmaceutical company Lešetický, Ondřej mzk2009495990 ths Král, Pavel ISIS:1387 opn Vysoká škola ekonomická v Praze. Fakulta managementu ko2002109809 dgg https://insis.vse.cz/zp/65674/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/65674 Hlavní práce https://insis.vse.cz/zp/65674/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/65674/posudek/oponent/67648 Oponentura https://insis.vse.cz/zp/65674/podrobnosti dc:identifier NEPOSILAT VSKP vse65674 200822 65674