Bayle-Tourtoulou, Anne-Sophie a Badoc, Michel. The neuro-consumer: adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain. First published. London: Routledge, Taylor & Francis Group, 2020. ix, 321 stran.
Bayle-Tourtoulou, A. (2020). The neuro-consumer: Adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain (First published.). London ; New York: Routledge, Taylor & Francis Group.
Styl ChicagoBayle-Tourtoulou, Anne-Sophie. The Neuro-consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. First published. London ; New York: Routledge, Taylor & Francis Group, 2020.
Citace podle MLABayle-Tourtoulou, Anne-Sophie. The Neuro-consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. First published. London ; New York: Routledge, Taylor & Francis Group, 2020.
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