03424ntm a22005177i 4500 000680988 CZ-PrVSE 20201115161141.0 m d cr n|||||||||| 201115s2020 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Sihlovec, Dominik ISIS:114729 dis Charakterizácia atribútov ovplyvňujúcich spotrebiteľské správanie pri výbere reštaurácie použitím conjointnej analýzy eng Characterizing attributes influencing consumers’ behavior when choosing a restaurant using conjoint analysis / Dominik Sihlovec 2020 ?? stran : digital, PDF soubor Vedoucí práce: Ludmila Štěrbová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 The goal of this master thesis was to examine and interpret different levels of attributes consumers evaluate when making a choice of visiting a restaurant with particular combination of such criteria. Out of four examined attributes, food quality, average price per meal, restaurant atmosphere and quality of service provided, food quality attribute ranked the most important with 40% importance level, followed by a 25%-important average price per meal, 20% importance in restaurant atmosphere, and lastly, only 15% has been recorded with the quality of service provided. These findings define to what extent and in what particular order these individual attributes are to be taken into account when establishing a restaurant business in terms of the average visitor. Moreover, average levels of attributes have been assessed as statistically insignificant and therefore not being an important driving source behind consumer choice. Difference between male and female sample sizes were also recorded, showing that female sample has deemed the average meal price and the atmosphere attributes more important than its male counterpart. Oppositely, the male sample has expressed a higher importance in terms of food quality and the quality of service provided. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Consumer behavior Gastronomic industry Quantitative analysis Marketing research Conjoint analysis Štěrbová, Ludmila, 1957- mzk2007401389 ths Antonovic, Vladan opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/75022/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/75022 Hlavní práce https://insis.vse.cz/zp/75022/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/75022/posudek/oponent/68592 Oponentura https://insis.vse.cz/zp/75022/podrobnosti dc:identifier NEPOSILAT VSKP vse75022 201110 75022