02910ntm a22005177i 4500 000681599 CZ-PrVSE 20210206111302.0 m d cr n|||||||||| 210206s2020 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Toniaeva, Marina ISIS:128902 dis Vliv marketingu sociálních médií na moderní mládež v Rusku eng Influence of social media marketing on modern youth in Russia / Marina Toniaeva 2020 ?? stran : digital, PDF soubor Vedoucí práce: Václav Stříteský Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2021 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2021 The aim of the thesis is to evaluate attitude of Russian youth to marketing in social networks on the platforms YouTube, Instagram and Vkontakte and what key communication activities is better to use to influence the audience of social networks. The theoretical part will reveal the basic concepts of marketing and its role in social networks. Thus, theoretical knowledge was applied in the practical part of the study. To reach the goal of the thesis, assessment of the Russian market and the qualitative method were used. Interviews were conducted with young people aged 18 to 25, in addition, interviews were also taken with experts in the field. This method allows author to evaluate the most influential social networks on consumer behaviour among young people and be aware of their preferences. For research, books, magazines, scientific articles, as well as Internet resources, were used. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Marketing Social media Social networks Instagram Stříteský, Václav utb2016897848 ths Machek, Martin mzk2013753090 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/73925/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/73925 Hlavní práce https://insis.vse.cz/zp/73925/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/73925/posudek/oponent/69262 Oponentura https://insis.vse.cz/zp/73925/priloha/21411 Přiloha k práci https://insis.vse.cz/zp/73925/podrobnosti dc:identifier NEPOSILAT VSKP vse73925 210205 73925