03177ntm a22004937i 4500 000681755 CZ-PrVSE 20210418122403.0 m d cr n|||||||||| 210418s2021 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Matúš, Libor ISIS:73354 dis Změna rozhodovacího procesu od pouhého použití intuice k rozhodnutím na základě dat pomocí nástroje Business Intelligence v Tymphany Česká republika eng From intuition to data-informed decisions with Business Intelligence in Tymphany Czech Republic / Libor Matúš 2021 ?? stran : digital, PDF soubor Vedoucí práce: Martin Potančok Závěrečná práce - Institut celoživotního vzdělávání (MBA)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2021 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2021 The aim of this thesis is to initiate discussion in Tymphany CZ (TYM CZ) organization about future role of data in decision making process. Throw practical project to prepare basic data and analytics environment in TYM CZ. To show on practical example how organisation could transform company culture from intuition to data-informed decision-making process which should lead to higher profitability of organisation (data added value). The author will step by step describe business model and business environment of TYM CZ including critical processes and KPIs, describe current system architecture and major obstacles with reporting and working with data, intuition-based model. One of the major tasks is to show new view how to work with data in future and increase future quality of data. Finally, to show proposals for improvement in current reporting and visualization. Present how right data (ad hoc accessible) in real time can support right business decision in TYM CZ, decrease time for data collection, verification, and reporting – automatization. Based on all above to proof that move from intuition to data informed decision is unavoidable. Způsob přístupu: Internet Business Intelligence gross margin decision making process data intuition Potančok, Martin vse20201071395 ths Stanovská, Iva ola2003200942 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/75603/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/75603 Hlavní práce https://insis.vse.cz/zp/75603/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/75603/posudek/oponent/69403 Oponentura https://insis.vse.cz/zp/75603/podrobnosti dc:identifier NEPOSILAT VSKP vse75603 210413 75603