Citace podle ČSN ISO 690

Fader, Peter S. a Toms, Sarah. The customer centricity playbook: implement a winning strategy driven by customer lifetime value. Philadelphia: Wharton Digital Press, [2018], ©2018. xiv, 120 stran. ISBN 978-1-61363-090-7.

Citace podle APA

Fader, P. S. (2018). The customer centricity playbook: Implement a winning strategy driven by customer lifetime value. Philadelphia: Wharton Digital Press.

Styl Chicago

Fader, Peter S. The Customer Centricity Playbook: Implement a Winning Strategy Driven By Customer Lifetime Value. Philadelphia: Wharton Digital Press, 2018.

Citace podle MLA

Fader, Peter S. The Customer Centricity Playbook: Implement a Winning Strategy Driven By Customer Lifetime Value. Philadelphia: Wharton Digital Press, 2018.

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