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Generalized darwinism for evolutionary marketing research theory : an interdisciplinary paradigm

Bibliographic Details
Main Authors: Gad, Ghada (Author), Kortam, Wael (Author)
Format: Book
Language:English
ISBN:978-620-0-46013-4
Year: Beau Bassin : LAP LAMBERT Academic Publishing, [2019]
Subjects:
darwinismus
marketingový výzkum
darwinism
marketing research
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