@book{ Solr-000684489, title = {Principles of integrated marketing communications : an eEvidence-based approach}, author = {Ang, Lawrence,}, address = {Cambridge}, publisher = {Cambridge University Press}, year = {2021}, edition = {Second edition.}, pages = {507}, note = {Title from publisher's bibliographic system (viewed on 04 Mar 2021).}, url = {https://login.zdroje.vse.cz/login?url=https://doi.org/10.1017/9781108628662} url = {https://knihovna.vse.cz/zdroje/cambridge-core-books-and-textbooks/?info} }