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Aaker on branding : 20 principles that drive success

Bibliographic Details
Main Author: Aaker, David A., (Author)
Format: eBook
Language:English
ISBN:9781614488330 (e-book)
9781614488323
Year: New York, New York : Morgan James Publishing, [2014]
Subjects:
Brand name products > Management.
Online Access:Plný text - nelze MVS
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