Intelligent marketing : employing new-age technologies - Kumar, V., 1957-; Kotler, Philip, 1931- (Los Angeles ; London ; New Delhi ; Singapore ; Washington D.C. ; Melbourne : SAGE : Response Business Books, 2021)
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Keywords: marketing; strategický marketing; marketingový management; umělá inteligence; roboty; drony; blockchain (technologie); monografie; marketing; strategic marketing; marketing management; artificial intelligence; robots; drones; blockchain (technology); monographs