The new marketing playbook : the latest tools and techniques to grow your business - Mehta, Ritchie (Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, 2021)
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Keywords: marketing; strategický management; strategický marketing; marketingová komunikace; marketingový management; příručky; marketing; strategic planning; strategic marketing; communication in marketing; marketing management; handbooks and manuals