02197nam a22005297i 4500 000688720 CZ-PrVSE 20211108091207.0 ta 211101s2021 xxka fr 001 0 eng d 978-1-292-37380-5 (brožováno) ABA006 cze ABA006 ABA006 rda xxk xxu xxc at ts si ch ja ko ii sa bl mx sp ne gw fr it 658 Řízení a správa podniku Konspekt 4 658 General management Conspectus 4 339.138 MRF_2003 005.21 MRF_2003 658.8:005.21 MRF_2003 658.8:316.77 MRF_2003 658.8:005 MRF_2003 (035) MRF_2003 658.8MEH Mehta, Ritchie aut The new marketing playbook : the latest tools and techniques to grow your business / Ritchie Mehta First edition Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, 2021 xxii, 321 stran : ilustrace text txt rdacontent bez média n rdamedia svazek nc rdacarrier Obsahuje bibliografii a rejstřík marketing ph115227 czenas strategický management ph116291 czenas strategický marketing ph116292 czenas marketingová komunikace ph115228 czenas marketingový management ph115229 czenas příručky fd133209 czenas marketing eczenas strategic planning eczenas strategic marketing eczenas communication in marketing eczenas marketing management eczenas handbooks and manuals eczenas 009387623 PSTUD F233761 N:P 3142355319 20211101 658.8MEH 81 56442 UEP01 BOOK Studovna Žižkov na 1 měsíc UEP01 20211108