Phillips, Jack J. et al. ROI in marketing: the design thinking approach to measure, prove, and improve the value of marketing. New York: McGraw-Hill, [2021], ©2021. xiii, 330 stran.
Phillips, J. J. (2021). ROI in marketing: The design thinking approach to measure, prove, and improve the value of marketing. New York ; Chicago ; San Francisco ; Athens ; London ; Madrid ; Mexico City ; Milan ; New Delhi ; Singapore ; Sydney ; Toronto: McGraw-Hill.
Styl ChicagoPhillips, Jack J. ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing. New York ; Chicago ; San Francisco ; Athens ; London ; Madrid ; Mexico City ; Milan ; New Delhi ; Singapore ; Sydney ; Toronto: McGraw-Hill, 2021.
Citace podle MLAPhillips, Jack J. ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing. New York ; Chicago ; San Francisco ; Athens ; London ; Madrid ; Mexico City ; Milan ; New Delhi ; Singapore ; Sydney ; Toronto: McGraw-Hill, 2021.
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