Perceived brand localness : an empirical study of the German fashion market - Igelbrink, Jörg (Wiesbaden, Germany : Springer Gabler, 2020)
Includes bibliographical references.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Branding (Marketing); elektronické knihy; electronic books