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Marketing research methods : quantitative and qualitative approaches

Bibliographic Details
Main Authors: Esteban-Bravo, Mercedes (Author), Sanz, J. Vidal (Author)
Format: Book
Language:English
ISBN:978-1-108-83498-8
978-1-108-79269-1
Year: Cambridge : Cambridge University Press, [2021]
Subjects:
marketingový výzkum
kvalitativní výzkum
kvantitativní metody
marketing research
qualitative research
quantitative methods
Online Access:E-book