Reputation management : the key to successful public relations and corporate communication - Doorley, John; Garcia, Helio Fred (New York ; London : Routledge, Taylor & Francis Group, 2021)
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Keywords: public relations; manažerská komunikace; obchodní komunikace; krizová komunikace; společenská odpovědnost firem; monografie; public relations; communication in management; communication in business; crisis communication; corporate social responsibility; monographs