02111cam a22005537i 4500 000689488 CZ-PrVSE 20220119074544.0 ta 210611s2021 xxua fr 001 0 eng d 978-0-8153-7697-2 (brožováno) 978-0-8153-7695-8 (vázáno) PAD001 cze ABA006 ABA006 rda xxu xxk 659 Reklama. Public relations. Média Konspekt 4 659 Advertising and public relations Conspectus 4 659.4 MRF_2003 005.57 MRF_2003 316.776 MRF_2003 316.772:005.931 MRF_2003 005.35 MRF_2014 (048.8) MRF_2003 659.4DOO Doorley, John vse20221137635 aut Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia Fourth edition New York ; London : Routledge, Taylor & Francis Group, 2021 xxxiv, 438 stran : ilustrace text txt rdacontent bez média n rdamedia svazek nc rdacarrier Obsahuje bibliografické odkazy a rejstřík public relations ph115957 czenas manažerská komunikace ph198716 czenas obchodní komunikace ph123556 czenas krizová komunikace ph686892 czenas společenská odpovědnost firem ph257195 czenas monografie fd132842 czenas public relations eczenas communication in management eczenas communication in business eczenas crisis communication eczenas corporate social responsibility eczenas monographs eczenas Garcia, Helio Fred aut 009257653 PSTUD F234264 N:P 3142357793 20211202 659.4DOO 81 56931 UEP01 BOOK Studovna Žižkov na 1 měsíc UEP01 20220119