02877ntm a22004937i 4500 000690107 CZ-PrVSE 20230204162054.0 m d cr n|||||||||| 230204s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Khan, Mohammad Danish ISIS:143295 dis THE USE OF SOCIAL MEDIA AND ITS IMPACTS ON CONSUMER BEHAVIOUR IN THE CONTAXT OF TOURISM IN INDIA eng USE OF SOCIAL MEDIA IN THE TOURISM INDUSTRY / Mohammad Danish Khan 2022 ?? stran : digital, PDF soubor Vedoucí práce: Antonín Pavlíček Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 Social media is a successful platform to connect people of all ages and corners of the world. People connect, share, read, and communicate their ideas, likes, dislikes, emotion, and so many things on social media. On the business level companies, organizations, political parties use social media to communicate, advertising, convincing and exploring products and services to their respondents. Social media become as popular in all walks of life as important networks for information. In some of the fields it is considered the big factors like the tourism industry, advertisement; hospitality and rest of the fields are not apart from it. In many research and studies conducted by the companies, social media have an impact on buying decision, purchasing the product and services, and the reviews of brands before buying, during buying, and after buying process. In support of consumer behavior blogs are also big impact Způsob přístupu: Internet information systems management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Tourism behaviour Consumer Pavlíček, Antonín, 1977- vse2008429995 ths Böhmová, Lucie ola2014822796 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/71423/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/71423 Hlavní práce https://insis.vse.cz/zp/71423/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/71423/posudek/oponent/72736 Oponentura https://insis.vse.cz/zp/71423/podrobnosti dc:identifier NEPOSILAT VSKP vse71423 230203 71423