03049ntm a22005177i 4500 000690171 CZ-PrVSE 20220210204545.0 m d cr n|||||||||| 220210s2021 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Farzaliyev, Siyavush ISIS:135292 dis Srovnání největších světových e-Tailing společností : Amazon a Alibaba eng Comparison of the World's Biggest e-Tailing Companies : Amazon and Alibaba Siyavush Farzaliyev 2021 ?? stran : digital, PDF soubor Vedoucí práce: Václav Stříteský Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 The research was aimed at analysing the marketing perspectives and communication tools of Alibaba and Amazon. Firstly, to reach the goal, there was used the secondary research based on already existing online and offline publications such as books, WebSimilar, Statista and others. Secondly, to conduct an in-depth analysis, the author used the primary research by preferring the usability testing on 6 participants to analyse their consumer behaviour on purchasing wireless mouses from the online stores of Alibaba and Amazon. Concerning the analyses on marketing and communication channels, it was revealed that Amazon completely outstrips its rival, Alibaba, in all components wherein the popular marketing tools for both companies were identified as straight visit to store and branded search terms. Concerning the usability testing, the factors such as user-interface, page layout, price, shipping costs and duration were taken into consideration, thus Amazon outstripped Alibaba by satisfaction level. Způsob přístupu: Internet business administration/corporate finance and management [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Amazon marketing traffic E-commerce Alibaba Stříteský, Václav utb2016897848 ths Kolouchová, Daniela ola2015881272 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/74071/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/74071 Hlavní práce https://insis.vse.cz/zp/74071/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/74071/posudek/oponent/73206 Oponentura https://insis.vse.cz/zp/74071/podrobnosti dc:identifier NEPOSILAT VSKP vse74071 220203 74071