03376ntm a22004937i 4500 000690355 CZ-PrVSE 20220604071223.0 m d cr n|||||||||| 220604s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Kumar, Rishabh ISIS:150943 dis Testování a zkoumání metodologie designového myšlení prostřednictvím studia/analýzy gamifikačního přístupu za účelem vyvolání/podpory změny chování za účelem snížení CB odpadu eng Testing & scrutinizing the methodology of design thinking through studying/analyzing gamification approach to induce/support behavioral change to reduce CB littering / Rishabh Kumar 2022 ?? stran : digital, PDF soubor Vedoucí práce: Tomáš Ryška Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 This Master’s thesis uses the design thinking process to create a viable, user-centric design of an effective method ‘Gamified awareness program’ which would serve as a way to minimize CB littering in the selected site – campus of Prague University of Economics and Business, Prague. Ethnographic research was conducted on various users (CB litterers) over a period of 2-3 months in an iterative manner until saturation in the results were experienced. Behaviour and motivation behind littering was the key concept to be understood via the ethnographic research which included participant observation, non-formal and semi-structured interviews and written fieldnotes which were the analysed. A combination of key findings of the primary research and insights gained from the scientific body of the state-of-the-art literature serves as a justification of each design element. Gamified awareness program aims towards inducing change in the behaviour with the help of its traits such as achievability, challenging, credibility, being feedback-oriented and lastly meaningful. Feasibility study is provided towards the end of the thesis to showcase the design as a realizable approach. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas smoking, CB littering, Design Thinking gamification, littering behavior ethnography Ryška, Tomáš, 1976- xx0111891 ths Sieber, Patrik, 1977- xx0023780 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/76554/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/76554 Hlavní práce https://insis.vse.cz/zp/76554/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/76554/posudek/oponent/73278 Oponentura https://insis.vse.cz/zp/76554/podrobnosti dc:identifier NEPOSILAT VSKP vse76554 220603 76554