02800ntm a22005177i 4500 000690405 CZ-PrVSE 20220210204545.0 m d cr n|||||||||| 220210s2021 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Kulhavá, Eva ISIS:113165 dis Spotřební chování návštěvníků fast food restaurací eng Consumer behavior in fast food restaurants / Eva Kulhavá 2021 ?? stran : digital, PDF soubor Vedoucí práce: Jan Koudelka Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 The goal of this master’s thesis is segment and provide insight on the consumer behavior of fast-food restaurants visitors in Czech Republic. This analysis is conducted to identify consumer segments, which fast food truck Circus Burger should focus on. Analysis and segmentation conducted and was based on both secondary and primary date. The source of secondary data was MML-TGI survey and source of primary data was questionnaire survey (N=254) conducted by the author. Segmentation based on secondary data uncovered five segments, while the segmentation based on primary data uncovered four segments. Subsequently the segments uncovered based on both data sources were synthesized. Two out of five segments were identified as most suitable for Circus Burger to focus on, taking account the market segmentation criteria and selected targeting strategy. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Consumer Behavior MML- TGI Fast food restaurants Food trucks Market Segmentation Koudelka, Jan ola2003199596 ths Tůmová, Štěpánka opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/77319/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/77319 Hlavní práce https://insis.vse.cz/zp/77319/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/77319/posudek/oponent/73087 Oponentura https://insis.vse.cz/zp/77319/podrobnosti dc:identifier NEPOSILAT VSKP vse77319 220206 77319