Brand storytelling in the digital age : theories, practice and application - Moin, S. M. A. (Cham, Switzerland : Springer : Palgrave Macmillan, 2020)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Branding (Marketing); Customer relations; Storytelling; elektronické knihy; electronic books