Abstract proceedings ICORIA2022 : 20th International Conference on Research in Advertising : Frontiers of advertising re-considering its shapes and forms, June 23rd - 25th 2022, Prague University of Economics and Business, Prague, Czech Republic - International Conference on Research in Advertising 2022 : Praha, Česko); European Advertising Academy; Vysoká škola ekonomická v Praze. Fakulta managementu; Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky (Prague : Oeconomica, 2022)
Název z obálky
Na obálce pod názvem: European Advertising Academy, VŠE Faculty of Management, VŠE Faculty of Informatics and Statistics
Keywords: reklama a propagace; etické a morální aspekty; estetika reklamy; vědecký výzkum; sborníky konferencí; abstrakta; advertising; ethical and moral aspects; advertising aesthetics; scientific research; proceedings of conferences; abstracts