03303ntm a22005297i 4500 000695808 CZ-PrVSE 20230204162054.0 m d cr n|||||||||| 230204s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Kučera, Oldřich ISIS:154820 dis Rozhodování spotřebitelů na základě Salopova modelu : Případová studie obchodního modelu společnosti Starbucks v Praze a Richmondu eng Consumers´ decisionmaking under Salop´s model : Key study on Starbucks Prague and Richmond business model Oldřich Kučera 2022 ?? stran : digital, PDF soubor Vedoucí práce: Klára Čermáková Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Národohospodářská fakulta, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 This bachelor thesis analyses the Starbucks business model in Prague and Richmond, focusing on the company’s consumers and their decision-making. The main contribution of the thesis is the inverting of Salop’s circle model with an emphasis on having transportation costs as an endogenous variable. Using this modified Salop’s circle model, the transportation costs of the average Starbucks consumer in both cities are calculated, explained, and compared. It is revealed that the average Starbucks consumer in Richmond bears, on average, 1.255x higher transportation costs than the one in Prague and is willing to travel 2.54x higher distances to purchase the average Starbucks product. In addition, after analyzing transportation costs, the thesis offers a real-life applicable business proposal for where to place a new Starbucks store in both cities, based on several techniques often used in business consulting for solving case studies. The suggested most suitable location for the new store in Prague is the Prague main railway station. In contrast, in Richmond, it is the intersection of West Broad Street E and North Lombardy Street, close to Virginia Commonwealth University. Způsob přístupu: Internet ekonomie [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Salop’s Model Starbucks Prague Richmond Transportation Costs Case Study Čermáková, Klára ISIS:47124 ths Čihák, Jakub xx0300432 opn Vysoká škola ekonomická v Praze. Národohospodářská fakulta kn20010709401 dgg https://insis.vse.cz/zp/80127/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/80127 Hlavní práce https://insis.vse.cz/zp/80127/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/80127/posudek/oponent/76921 Oponentura https://insis.vse.cz/zp/80127/podrobnosti dc:identifier NEPOSILAT VSKP vse80127 230131 80127