02951ntm a22005057i 4500 000696012 CZ-PrVSE 20230211090546.0 m d cr n|||||||||| 230211s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Lora, David ISIS:154780 dis NFT Technology Implementation Strategy in D2C E-commerce Businesses eng Impact of NFT technology on (fashion) B2C e-commerce brands / David Lora 2023 ?? stran : digital, PDF soubor Vedoucí práce: Tomáš Ryška Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 Non-Fungible-Tokens (NFTs) have gathered attention mainly due to becoming an asset class that has reached a trading volume of 23 billion USD in 2021, a 230x increase from a trading volume of 100 million USD in 2020. (The Block, 2021) The primary purpose of this thesis is to understand the implications this technology has for direct-to-consumer eCommerce businesses. The fundamental technology behind NFTs allows its user to prove ownership of a digital asset, and multiple applications of this technology are just being created. The process to achieve this objective will be, first, to review the available literature to assess the current state of the art of NFT technology and its current use cases in eCommerce. Second, to create a reference class of successful projects to understand the key drivers behind an effective implementation of this technology. And lastly, to perform qualitative research to understand the drivers for success from both the business and the consumer point of view. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Technology NFT ECommerce Ryška, Tomáš, 1976- xx0111891 ths Yang, Hailey opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/81210/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/81210 Hlavní práce https://insis.vse.cz/zp/81210/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/81210/posudek/oponent/77209 Oponentura https://insis.vse.cz/zp/81210/priloha/25289 Přiloha k práci https://insis.vse.cz/zp/81210/podrobnosti dc:identifier NEPOSILAT VSKP vse81210 230207 81210