07552nam a22004933i 4500 000697908 MiAaPQ 20230405175545.0 m o d | cr cnu|||||||| 230405s2023 xx o ||||0 eng d NEZPRACOVANÝ IMPORT 9781000835878 (electronic bk.) 9781032323381 (MiAaPQ)EBC7157351 (Au-PeEL)EBL7157351 (OCoLC)1355216986 658.5/7 Ratten, Vanessa. Research Methodologies for Business Management. Milton : Taylor & Francis Group, 2023. ©2023. 1 online resource (159 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover -- Half Title -- Endorsement -- Title Page -- Copyright Page -- Table of Contents -- Tables -- Preface -- Acknowledgements -- 1 Advances in Business Management Research Methodology -- Introduction -- Learning Objectives -- What Is Research? -- Access to Data -- Mixed Methods Research -- Research Designs -- Innovation in Research Methods -- Large-Scale Research Projects -- Methodological Appendices -- Theory Development -- Credibility of Scientific Findings -- Guidelines -- Developing Expertise -- Pitch -- Checklist -- Conclusion -- Review Questions -- Suggested Activities -- Web Exercise -- Multiple Choice Questions -- References -- 2 Levels of Analysis in Business Management Research -- Introduction -- Learning Objectives -- Usage of Different Levels of Analysis -- Self-Awareness -- Thematic Analysis -- Writing a Research Proposal -- Types of Research Approaches -- Exploratory Research -- Descriptive Research -- Theoretical Research -- Experimental Research -- Simulation Research -- Analytical Research -- Creative Research -- Theory-Driven Research -- Participant-Centred Approach -- Recognition of Power Dynamic and Social Location -- Choosing a Field Site -- Memory Work -- Guidelines -- Developing Expertise -- Pitch -- Checklist -- Conclusion -- Review Questions -- Suggested Activities -- Debate Question -- Web Exercise -- Multiple Choice Questions -- References -- 3 Designing Effective Business Management Research Studies -- Introduction -- Finding Information -- Developing Conceptual Articles -- Productivity in Academic Writing -- References -- Peer Review -- The Process of Writing -- Guidelines -- Developing Expertise -- Quality of Scholarship -- Pitch -- Different Types of Title -- Structure of a Research Paper -- Checklist -- Conclusion -- Review Questions -- Suggested Activity -- Web Exercise -- Multiple Choice Questions. References -- 4 Qualitative Business Management Research Methodologies -- Introduction -- Learning Objectives -- Qualitative Data -- Reason for Qualitative Research -- Qualitative Research Philosophy -- Qualitative Data Analysis -- Qualitative Data Collection -- Case Studies -- Ethnography -- Participant-Centred Approach -- Netnography -- Guidelines -- Pitch -- Checklist -- Conclusion -- Review Questions -- Suggested Activity -- Web Exercise -- Multiple Choice Questions -- References -- 5 Conducting Interviews and Focus Groups -- Introduction -- Learning Objectives -- Interviewing Techniques -- Obtaining Contextual Information -- Open-ended Questions -- Interviewing Through Verbal Histories -- Group Interviews -- Telephone Interviews -- Email Interviews -- Go-along Interviews -- Focus Groups -- Guidelines -- Pitch -- Checklist -- Conclusion -- Review Questions -- Web Exercise -- Multiple Choice Questions -- References -- 6 Qualitative Data Analysis -- Introduction -- Learning Objectives -- Role of Qualitative Research -- Data Analysis -- Coding Data -- Gioia Methodology -- Manual Content Analysis -- Social Listening Analysis -- Using Drawings in Research -- Using Photographs in Research -- Guidelines -- Pitch -- Checklist -- Conclusion -- Review Questions -- Suggested Activity -- Web Exercise -- Multiple Choice Questions -- References -- 7 Quantitative Business Management Research Methodologies -- Introduction -- Learning Objectives -- Surveys and Questionnaire Design -- Analytics -- Experiments -- Bias in Research Studies -- Social Network Analysis -- Structural Equation Modelling -- Cognitive Mapping -- Fuzzy Set Qualitative Comparative Analysis -- Guidelines -- Developing Expertise -- Pitch -- Checklist -- Conclusion -- Review Questions -- Suggested Activities -- Web Exercise -- Multiple Choice Questions -- References. 8 Bibliometrics and Literature Reviews in Business Management -- Introduction -- Learning Objectives -- Systematic Literature Reviews -- How to Conduct a Literature Review -- Critical Literature Reviews -- Meta Analysis -- Bibliometrics -- Pitch -- Guidelines -- Developing Expertise -- Checklist -- Conclusion -- Review Questions -- Suggested Activity -- Web Exercise -- Multiple Choice Questions -- References -- 9 United Nations Sustainable Development Goals and Research Engagement -- Introduction -- Learning Objectives -- Sustainable Development Goals -- No Poverty -- Zero Hunger -- Good Health and Wellbeing -- Quality Education -- Gender Equality -- Clean Water and Sanitation -- Affordable and Clean Energy -- Decent Work and Economic Growth -- Industry, Innovation and Infrastructure -- Reduced Inequalities -- Sustainable Cities and Communities -- Responsible Consumption and Production -- Climate Action -- Life Below Water -- Life On Land -- Peace, Justice and Strong Institutions -- Partnerships for the Goals -- Checklist -- Research Engagement and Impact -- Engaging in Impactful Research -- Academic Entrepreneurship -- Guidelines -- Developing Expertise -- Pitch -- Suggested Activities -- Web Exercise -- Conclusion -- Review Questions -- Multiple Choice Questions -- References -- 10 Artificial Intelligence and Machine Learning -- Introduction -- Learning Objectives -- Origins of Artificial Intelligence -- Digital Transformation of Research -- Artificial Intelligence and Human Interaction -- Types of Digital Technologies -- Machine Learning -- Immersive Technologies -- Storytelling -- Neurophysiological Research Methods -- EEG and ERP -- fMRI -- fNIRS -- MEG -- PET -- SST -- TMS -- Biological Research Methods -- Eye Tracking -- Facial Expression -- Skin Conductance Response -- Heart Rate -- Guidelines -- Developing Expertise -- Pitch -- Checklist. Conclusion -- Review Questions -- Suggested Activity -- Web Exercise -- Multiple Choice Questions -- References -- Index. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. elektronické knihy fd186907 czenas electronic books eczenas Print version: Ratten, Vanessa Research Methodologies for Business Management Milton : Taylor & Francis Group,c2023 9781032323381 ProQuest (firma) ko2008435111 https://ebookcentral.proquest.com/lib/vsep/detail.action?docID=7157351 Plný text https://knihovna.vse.cz/zdroje/proquest-ebook-central/?info Informace o práci s e-knihami PQ-OWNED EB PAR 000704223 UEP01 776 E-book Tištěná verze NEPOSILAT EB