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   <subfield code="a">The Application of the Dragon. Storytelling to Job Success :</subfield>
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   <subfield code="a">Intro -- Imprint -- Introduction: How this book supports you -- Add-on, press reviews and customer feedback -- Content of the book -- Structure of the book -- Information as desired and additional material to the book! -- Personal eBooks and eCourses -- What recruiters and HR manager can learn from Game of Thrones: 5 tips // By Peter Hart -- Game of Thrones as a role model for recruiter? -- 1. Offer a chance - no need (Daenary's Targaryen) -- 2. Judging with objectivity and without prejudice (Cersei Lennister) -- 3. Focus on Employer Branding (Robert Baratheon) -- 4. Find candidates with passion (Podric) -- 5. Give young, inexperienced candidates a chance (Lyanna Mormont) -- What Applicants Can Learn From Game of Thrones: 5 Tips // By Peter Hart -- Application Processes and Game of Thrones: What do they have in common? -- 1. A mind needs books, like a sword the whetstone (Tyrion Lennister) -- 2. There has never been a more loyal squire than you (Tyrion Lennister to Podrick) -- 3. No one can survive in this world without help (Jorah Mormont to Daenerys Targaryen) -- 4. I am not your lady (Arya Stark) -- 5. Can a man be brave, even if he is afraid? (Bran Stark) -- Winning applicants as partners: Leading a dialogue with the candidates // By Dirk Ohlmeier -- The misleading of the applicant is discouraged -- Refreshed responses are standard -- Business guide -- How diverse applicants are is often not recognized! -- Machine or man? -- More than just querying skills -- Targeting the Right Candidates: Control Expectations! // By Dirk Ohlmeier -- Draw an honest picture -- Five W questions for correct formulations -- In the foreground: requirement and perspective of the candidates -- This avoids scattering losses -- Sustainable communication -- Design your system to suit your needs -- Please contact us.</subfield>
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   <subfield code="a">IT recruiting and a shortage of skilled workers: How does hip employer branding work? // By Simone Janson -- Employee search at events -- Hipp sounding employer branding -- Personal connection to the employee -- Community building in recruiting -- Trust counts: referral program for employee recruiting -- Generate media attention with unusual mediums -- Innovative recruiting has to become part of the corporate culture -- Employer branding and change in corporate culture: smiling companies on a winning course // By Anne M. Schüller -- Laughing companies attract the best as magically -- Laughing companies are high-performance generators with heart -- Why laughing companies deceive the customers -- How dopamine euphoria puts us in top shape -- How to become a laughing business -- Employer Branding - 6 steps to the perfect employer brand: what really matters in practice // By Marco De Micheli -- Carefully plan the branding -- The six steps to the perfect employer brand -- Employer brands do not come with glossy brochures -- What does an employer branding say? -- Only branding is successful branding -- Internal and external employees are important -- Employer branding with humanity: 5 X 3 tips for more performance // By Frank Breckwoldt -- High performance and humanity are not mutually exclusive -- 3 Tips for optimal leadership -- Humanity for Employer Branding -- 3 Tips for dealing with employees -- 3 tips for dealing with your own strengths and weaknesses -- 3 Tips for more humanity -- 3 tips for more high performance -- Strengthen the base level -- Recruiting per employee: Search your colleagues themselves! // By Simone Janson -- Minimize the risk of hiring new employees -- Examples of employee referral programs -- Not just for StartUps -- Employee recommendations are trendy -- Employees are afraid of recommendations -- Checklist for employers.</subfield>
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   <subfield code="a">Employer Branding Storytelling and Hero Journey: From Trainee to Manager // By Sylvana Pollehn -- Personnel marketing vs. reality -- The decision: Each end is followed by a new beginning -- Cross-entry: From self-employment as a trainee to gastronomy -- Trainees wanted for management -- Invitation to job interview by phone -- Nobody should slow me down -- In demand: motivation and stamina -- Good colleagues, bad colleagues -- I get my &quot;own&quot; restaurant -- Success at any price? -- Even as a boss people do not forget -- Job Interviews for Recruiters: 7 Criteria for Top Candidates // By Marco De Micheli -- 1. authenticity -- 2. ability to differentiate -- 3. individuality -- 4. concretization assets -- 5. Substance and content of answers -- 6. Emotional intelligence -- 7. Smart questions and frequent inquiries -- Employer Branding According to LinkedIn Director: How to Become a Top Employer // By Barbara Wittmann -- Employer branding instead of job advertisements -- How to become an employer brand -- Authencity asked for personnel -- The top 10 keywords in HR profiles -- Mistake: HR professionals hide their personality -- The 25 top employers and what they do better -- What do top employers do better? -- Special tips from the LinkedIn director -- What makes you a top employer? -- Unsolicited Application to the Personnel Service Provider: 7 Tips for Job Search via Recruiter // By Sina Lehmann -- Initiate Application - Definition -- Tips for the Initiation Application with the Personnel Service Provider -- 1. Use unsolicited applications selectively -- 2. The right address for the initial application -- 3. Score with commitment and personality -- 4. Write the application accurately -- 5. Use unsolicited application with a recruitment agency as a possibility -- 6. Use multiplier effects of recruiters -- 7. Achieve long range with little effort.</subfield>
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   <subfield code="a">Employer Branding for More Employee Confidence: Rethink HR with 30 Questions! // By Simone Janson -- Criticism of traditional personnel work -- Privacy: The welfare of employees plays only a minor role -- Scandal theme Privacy - pitfalls for employer branding -- The reality of job hunting -- Applicant Googling by Staffers? No time! -- Image problems in human resources due to lack of data protection -- Mistrust of employer side is bad for employer branding -- Strong employer brands have confidence -- Food for thought: questions about the self-image of HR -- Employer Branding for IT Professionals: How to Bind Employer Experts - 8 Tips // By Olaf Kempin -- Expert deficit: no all-clear? -- All clear for employers? -- Doubts about the BITKOM thesis -- That's what employers need to do now: 8 tips -- [Live] Top-Management Consultant Assig + Echter about erroneous human resources and the innovation location Germany // By Simone Janson -- There is currently a lot of discussion in the Human Resources industry about the methods to find suitable applicants for management positions: How concretely can the Ambition Management method help them here? How should an interview work? -- Companies love KPIs and performance measurement, but you repeatedly criticise the fact that many companies are just sticking to figures and comparisons. What do you suggest as an alternative? -- Now there are many people who only want to orient themselves on the basis of numbers and facts ... -- Recently, the recruiting scene has been increasingly criticizing esoteric selection methods - such as physiognomy, voice recognition software or profiling. What is behind your Ambition Management method?.</subfield>
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   <subfield code="a">Your book also deals with the special abilities of highfliers and their difficulties in many companies. What needs to change for companies to make better use of the skills of highly gifted personalities? -- You are international top management advisors: What distinguishes the German leadership culture from the one in other countries? -- What does this say about the innovative capacity of Germany as a business location? -- Have you noticed a change in leadership culture in recent years, for example due to digitalization? -- Employer Branding in IT Companies: In 5 Steps to Company Culture // By Stefan Schwarzgruber -- A decisive weapon in the fight for young IT talents -- What is corporate culture and does it really need that? -- Values ​​as a unique selling point -- In 5 steps to the company culture -- 1. Defining Company Culture: -- 2. To present oneself as something special: -- 3. Daily life of values: -- 4. Use social media as a channel: -- 5. Be sure to include corporate governance: -- Write application letters from a personal point of view: 10 tips for more empathy when applying // By Simone Janson -- What are the personnel of applicants really wanting -- Sorry, that was not for you -- Empathy for the HR specialist -- Complete the role reversal -- 10 tips for the application from a personal point of view -- Cultural Fit and Self-Image of the HR Industry: The End of HR? // By Simone Janson -- Reinhold Messner: Cultural Fit in extreme situations -- Digitization and humanity -- Cultural Fit as an employer branding hype? -- Cultural Fit - old wine in new tubes? -- What values ​​do companies represent? -- Different perception among applicants and employers -- Employees in Spe: suitability for the job or for the team? -- Employer: respect spongy communication.</subfield>
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