03206ntm a22005177i 4500 000698879 CZ-PrVSE 20230610093205.0 m d cr n|||||||||| 230610s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Sadıkoğlu, Aylin ISIS:157541 dis Marketingová Strategie a image Starbucks se Zaměřením na Českou Republiku a Turecko eng Marketing Strategy and image of Starbucks with focus on the Czech Republic and Turkey / Aylin Sadıkoğlu 2023 ?? stran : digital, PDF soubor Vedoucí práce: Přemysl Průša Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 The thesis looked into marketing techniques and efforts done by the coffee shops. It deeply researched the specific marketing efforts like positioning, segmentation, targeting, sensory marketing and extended marketing mix. These shed light into how coffee shops are gaining and preserving their market presence. These information helped better understand and analyze the similarities and differences between the strategies of regular coffee shops and the coffee giant Starbucks. Starbucks and their strategies were looked in depth. With the self conducted survey, consumer behavior ad opinion related information was gathered ad it helped better to understand the image of Starbucks in the Czech Republic and Turkey. Analysis on the data and comments were made, and respective recommendations were provided. Overall, the thesis helped to better understand how the Starbucks Company is perceived in the Czech Republic and in Turkey and helped bring more light to the consumer behavior, and where improvements can be implemented in the company's marketing strategies. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Marketing Strategies of Coffee Shops Consumer Behavior Marketing Survey Starbucks Marketing Strategy Průša, Přemysl, 1980- mzk2007430834 ths Blažková, Hana ISIS:77302 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/81583/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/81583 Hlavní práce https://insis.vse.cz/zp/81583/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/81583/posudek/oponent/78674 Oponentura https://insis.vse.cz/zp/81583/priloha/25646 Přiloha k práci https://insis.vse.cz/zp/81583/podrobnosti dc:identifier NEPOSILAT VSKP vse81583 230607 81583