Green Marketing in Emerging Markets : Strategic and Operational Perspectives. - Mukonza, Chipo; Hinson, Robert E.; Adeola, Ogechi; Adisa, Isaiah; Mogaji, Emmanuel; Kirgiz, Ayça Can.; ProQuest (firma) (Cham : Springer International Publishing AG, 2021)
11.4.4 Limited Green Financing and Investment Opportunities -- 11.5 The Way Forward and Implication for Green Business -- 11.5.1 A Tripartite Approach -- 11.5.2 Green Marketing Mix -- 11.6 Green Marketing Implications for Emerging Economies -- 11.7 Conclusion -- References -- 12: Emerging Trends in the Green Marketing Space: Implications for Theory, Practice and Policy Formulation -- 12.1 Introduction -- 12.2 Emerging trends in Green Marketing -- 12.3 Drivers and Consequences of Green Marketing -- 12.4 Implications for Theory -- 12.5 Implications for Practice and Policy Formulation -- 12.6 Conclusion -- References -- Index.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Keywords: Green marketing; elektronické knihy; electronic books