03011ntm a22004937i 4500 000699617 CZ-PrVSE 20230903173514.0 m d cr n|||||||||| 230903s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Horvathová, Paula ISIS:152216 dis Cenová a necenová konkurencia na nedokonalom trhu eng Cenová a necenová konkurencia na nedokonalom trhu / Paula Horvathová 2023 ?? stran : digital, PDF soubor Vedoucí práce: Marek Hudík Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 The aim of the diploma thesis entitled “Price and Non-price Competition in Imperfect Markets” is to analyse, evaluate and compare price and non-price tools by which companies compete on an imperfect market in the Slovak Republic and propose measures and recommendations to improve the tools used to attract customers for a chosen company. The diploma thesis is divided into 3 parts. The first part is focused on the theoretical elaboration of the basic concepts of price and non-price competition as well as the definition of market structures of an imperfectly competitive market. The second part contains a description of the Slovak market of retail sale of fuel in specialized stores, the characteristics of selected fuel retail companies and an analysis of their price and non-price instruments. This section also includes a survey of fuel consumers' preferences and attempts to identify the main characteristics of their purchasing behavior. The third part of the thesis is devoted to the discussion of the results obtained in the second part, as well as proposals for improving the methods of acquiring customers for the selected company. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Price competition oligopoly non-price competition imperfect market market of retail sale of fuel in specialized stores Hudík, Marek, 1980- ola2009488198 ths Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/84407/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/84407 Hlavní práce https://insis.vse.cz/zp/84407/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/84407/podrobnosti dc:identifier NEPOSILAT VSKP vse84407 230901 84407