02887ntm a22005177i 4500 000699859 CZ-PrVSE 20230610093205.0 m d cr n|||||||||| 230610s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Laboutka, Filip ISIS:133465 dis Dilema udržitelnosti a ceny : Důvody mladých spotřebitelů ohledně obalů od jídla eng The dilemma of sustainability and price : Young consumers' reasonings regarding Food packaging Filip Laboutka 2023 ?? stran : digital, PDF soubor Vedoucí práce: Zuzana Chytková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 This study is focused on thoughts of Generation Z regarding the dilemma between price and sustainability. It aims to explore the reasonings this generational cohort has behind their behaviour on an example of food packaging. The selected method used to gather data is in-depth semi-structured interviews. Research method being explorative qualitative research. The core findings are that Generation Z would like to select sustainable food packaging, but can’t due to “green premium” and their economic situation. Generation Z is reasonably knowledgeable about food packaging aspects and related food waste. However, personal contribution to sustainability is lacking. Several observations were made among which were general hatred towards paper straw and packaging design potential. These findings and observations can serve as a strong basis for further research. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Generation Z sustainability price food packaging qualitative research Chytková, Zuzana ISIS:26578 ths Kovářová, Jana ISIS:172938 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/82458/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/82458 Hlavní práce https://insis.vse.cz/zp/82458/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/82458/posudek/oponent/79328 Oponentura https://insis.vse.cz/zp/82458/podrobnosti dc:identifier NEPOSILAT VSKP vse82458 230606 82458