02889ntm a22005057i 4500 000699905 CZ-PrVSE 20230610093205.0 m d cr n|||||||||| 230610s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Bansal, Shashwat ISIS:164776 dis Niche vs Mass marketing : A profit and entrepreneurial analysis in the music industry eng Niche vs Mass marketing : A profit and entrepreneurial analysis in the music industry Shashwat Bansal 2023 ?? stran : digital, PDF soubor Vedoucí práce: Tomáš Ryška Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 The main objective of this thesis is to assess why specific musicians are famous in the masses and why certain musicians are not. It also attempts to assess why some musicians are only successful in the niche part of the music industry and their incentives or what forces them to stay there. I restrict the research to music category - electronic music, and musicians – Disk Jockeys (DJs). The structure of the thesis is such that it tries to explain the entire scenario of the music business and the various paradigms on which the industry operates. It takes on an economic, cultural, psychological, and ethnographic perspective of the demand and supply of music as a commodity and/or service. I also try to do an analysis of the complimentary services attached with it. Finally, the research gives some innovative recommendations which budding and existing musicians can use to gain a competitive advantage. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Marketing Ethnomusicology Music Industry Nightlife Ryška, Tomáš, 1976- xx0111891 ths Sieber, Patrik, 1977- xx0023780 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/82768/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/82768 Hlavní práce https://insis.vse.cz/zp/82768/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/82768/posudek/oponent/79656 Oponentura https://insis.vse.cz/zp/82768/podrobnosti dc:identifier NEPOSILAT VSKP vse82768 230608 82768