02955ntm a22005177i 4500 000699976 CZ-PrVSE 20230610093205.0 m d cr n|||||||||| 230610s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Pivarník, Lukas ISIS:163286 dis Digitální prodejní strategie pro B2B SaaS start-up v ranné fázi eng Remote Sales Strategy for Early-Stage B2B SaaS Start-Up / Lukas Pivarník 2023 ?? stran : digital, PDF soubor Vedoucí práce: Michal Andera Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 This thesis analyzes the sales strategy of early-stage pre-funding B2B SaaS start-ups with launched MVP; more specifically, the thesis focuses on outreach initiatives. The theoretical part discusses the steps, processes, and relevant elements of founder-led sales strategy in B2B SaaS start-ups, emphasizing sales development. The practical part utilizes the author’s start-up to analyze email, LinkedIn, and phone as sales development outreach channels and assess their effectiveness and time efficiency. Split tests were conducted within each channel to compare different messages. LinkedIn and phone outreach achieved stronger performance results in absolute terms. Regarding time efficiency, LinkedIn outreach requires considerably less time spent per conversion, followed by email and phone. Across all channels, messages emphasizing the benefits to the prospects yielded greater results than messages accenting pain point discovery efforts. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas sales strategy sales development early-stage start-up Business-to-Business Software-as-a-Service Andera, Michal, 1984- xx0218508 ths Orel, Marko, 1986- vse20221165920 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/83045/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/83045 Hlavní práce https://insis.vse.cz/zp/83045/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/83045/posudek/oponent/77463 Oponentura https://insis.vse.cz/zp/83045/podrobnosti dc:identifier NEPOSILAT VSKP vse83045 230607 83045