03149ntm a22005057i 4500 000699991 CZ-PrVSE 20230610093205.0 m d cr n|||||||||| 230610s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Švábík, Prokop ISIS:141646 dis Adopce brýlí pro rozšířenou realitu českými spotřebiteli eng Technology adoption by Czech consumers / Prokop Švábík 2023 ?? stran : digital, PDF soubor Vedoucí práce: Veronika Motlová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 This thesis utilizes the theories and models of existing technology adoption research based on which it proposes the ARG model, a custom model for study of adoption of the researched technology (augmented reality glasses). This model is then tested by field research using a survey and statistical analysis which evaluates the validity of proposed relationships between individual variables of the model in the context of the researched topic and target group. The performance of the ARG model is then compared to the most commonly used and relevant adoption models. Last but not least, the current state of adoption of augmented reality glasses by Czech consumers is analyzed. The paper offers several conclusions and recommendations for future research of this topic as well as application of the models presented in this paper or any similar adoption models for that matter. Due to the extreme novelty of the technology, consumers lack information about the product and despite very positive attitude towards the technology are currently hesitant to adopt it. There are noticeable differences between various demographic groups, especially Gender and Age. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas augmented reality consumer research technology adoption Motlová, Veronika vse20261289277 ths Gašková, Jana ISIS:55299 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/83112/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/83112 Hlavní práce https://insis.vse.cz/zp/83112/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/83112/posudek/oponent/79202 Oponentura https://insis.vse.cz/zp/83112/priloha/26207 Přiloha k práci https://insis.vse.cz/zp/83112/podrobnosti dc:identifier NEPOSILAT VSKP vse83112 230608 83112