03179ntm a22005057i 4500 000701176 CZ-PrVSE 20230916110919.0 m d cr n|||||||||| 230916s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Shuvatov, Nikita ISIS:147736 dis Nejnovější trendy na globálním trhu s luxusní módou – Případ Ruska eng The Latest Trends in the Global Luxury Fashion Market – The Case of Russia / Nikita Shuvatov 2023 ?? stran : digital, PDF soubor Vedoucí práce: Tereza De Castro Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 It has been noted over the years that the world luxury market has been steadily growing despite turbulence in other market categories, and Russia has established itself as one of the most promising developing markets in the field of luxury goods, with a significant increase in the size of the luxury goods market in recent years. This thesis assesses the evolution of the luxury market, including a more in-depth examination of the concept of luxury, customer perception and value creation of items of luxury, and current industry trends. The main objective of the thesis is to assess the trends in the global fashion luxury market, with a particular emphasis on recent developments and the unique specifics of the Russian luxury market. Results of the research reveal that the aims of Western fashion luxury companies differed in the Russian market with a great emphasis on attracting the Russian consumers to spend more domestically, while sustainability was promoted elsewhere in the world. The demand for the luxury goods did not decrease with the withdrawal of Western luxury companies and consumers are still finding a way to access luxury goods, mainly through retailers and neighbouring countries. Způsob přístupu: Internet mezinárodní obchod [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas fashion Veblen good luxury market Russia De Castro, Tereza vse2015859002 ths Kováčiková, Viera ISIS:129090 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/81187/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/81187 Hlavní práce https://insis.vse.cz/zp/81187/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/81187/posudek/oponent/79974 Oponentura https://insis.vse.cz/zp/81187/podrobnosti dc:identifier NEPOSILAT VSKP vse81187 230912 81187