02798ntm a22005177i 4500 000701273 CZ-PrVSE 20230903173514.0 m d cr n|||||||||| 230903s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Bortnik, Svitlana ISIS:165302 dis Using Competitive Intelligence in Fashion Industry Analysis eng Using Competitive Intelligence in Fashion Industry Analysis / Svitlana Bortnik 2023 ?? stran : digital, PDF soubor Vedoucí práce: Jan Černý Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 The master thesis aims to explore the application of competitive intelligence in the analysis of the US fashion industry. Competitive intelligence plays a crucial role in informing strategic decision-making and maintaining a competitive edge in the dynamic and highly competitive fashion sector. The study explores the significance and value of competitive intelligence, investigates theoretical concepts and methodologies, and evaluates the practical implementation of competitive intelligence techniques using industry-specific tools and technologies. The findings contribute to understanding the importance of competitive intelligence, provide insights into its theoretical foundations, and offer practical implications for effectively applying competitive intelligence in the US fashion industry. Způsob přístupu: Internet information systems management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas competitive intelligence competitive advantage analysis information fashion industry Černý, Jan ISIS:116092 ths Molnár, Zdeněk, 1939- jn20000710450 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/82614/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/82614 Hlavní práce https://insis.vse.cz/zp/82614/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/82614/posudek/oponent/79899 Oponentura https://insis.vse.cz/zp/82614/podrobnosti dc:identifier NEPOSILAT VSKP vse82614 230830 82614