03137ntm a22005177i 4500 000701398 CZ-PrVSE 20230909171012.0 m d cr n|||||||||| 230909s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Sidorov, Grigory ISIS:157707 dis Marketing strategy of Skyeng eng Marketing strategy of Skyeng / Grigory Sidorov 2023 ?? stran : digital, PDF soubor Vedoucí práce: Jaroslav Halík Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 My thesis is about the business named Skyeng, its marketing strategy and position in the market. There are 3 chapters in the paper. In the first chapter there will be theoretical knowledge about concepts of marketing, types of marketing strategies and the methodology of choosing the one. The second chapter will be dedicated to the Skyeng, its characteristics and the vision of the company, as well as their target group. The final chapter will consist of some recommendations for Skyeng’s current strategy and some development ideas. The main questions of my thesis are: What is the marketing strategy of Skyeng? What is their position in the market? How their marketing strategy can be improved? According to all the research made, the Skyeng uses a mix of content, mail and communication strategies in order to keep their brand awareness on a high level. For the past couple of years Skyeng is an absolute leader in the market and their main goal is to keep the leadership and stay far from competitors. However, the company can improve its performance even more by adjusting their services towards changing target group and by using modern technologies (such as AI bots) in their communication with students. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Online business SWOT analysis internet education social media Marketing strategy Halík, Jaroslav, 1961- xx0051501 ths Šípková, Martina opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/81852/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/81852 Hlavní práce https://insis.vse.cz/zp/81852/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/81852/posudek/oponent/80353 Oponentura https://insis.vse.cz/zp/81852/podrobnosti dc:identifier NEPOSILAT VSKP vse81852 230905 81852