03661ntm a22005057i 4500 000701832 CZ-PrVSE 20230909171012.0 m d cr n|||||||||| 230909s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Melliti, Syrine ISIS:164796 dis Safeguarding Democracy in the Age of Political Microtargeting eng Safeguarding Democracy in the Age of Data-Driven Political Microtargeting / Syrine Melliti 2023 ?? stran : digital, PDF soubor Vedoucí práce: Marek Hudík Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 In the digital age, this research delves into the multifaceted nexus between data privacy, political advertising, and the sustenance of democratic ideals, driven by the urgent inquiry: "Does political microtargeting threaten democracy?" Focusing particularly on the repercussions of microtargeting regarding data privacy, societal polarization, and the efficacy of regulatory measures like the GDPR, this study aims to decode public perceptions of data-driven political advertisements and their resulting influence on democratic values. Through a comprehensive survey (N=87), a dominant apprehension surrounding the misuse of data in microtargeting campaigns emerges. This sentiment of unease is further accentuated in an interview. Detailed statistical analyses reveal that a majority of respondents view political microtargeting as a potential threat to democracy. Individuals exposed to targeted ads are notably more predisposed to perceive manipulation. In contrast, those uncertain about such exposure mainly feel unmanipulated, suggesting a significant information gap and a lack of awareness among the populace. The findings of the survey underscore the delicate balance required to preserve democratic values in the increasingly complex realm of data-driven politics. In conclusion, the research advocates for improvements in both technological measures and legislative frameworks. These enhancements address growing public skepticism, emphasizing the imperative for heightened transparency, thoughtful regulation, and rigorous oversight. Such measures are crucial to ensure the sanctity of democratic principles as politics continue to evolve within an ever-digitalizing landscape. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas PMT GDPR Democracy Hudík, Marek, 1980- ola2009488198 ths Koľveková, Gabriela ISIS:91202 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/85154/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/85154 Hlavní práce https://insis.vse.cz/zp/85154/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/85154/posudek/oponent/80364 Oponentura https://insis.vse.cz/zp/85154/priloha/27284 Přiloha k práci https://insis.vse.cz/zp/85154/podrobnosti dc:identifier NEPOSILAT VSKP vse85154 230908 85154