03315ntm a22004937i 4500 000702131 CZ-PrVSE 20231021093613.0 m d cr n|||||||||| 231021s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Holubová, Petra ISIS:157835 dis Strategická analýza firmy Železiarne Podbrezová eng Strategic Analysis of Železiarne Podbrezová / Petra Holubová 2023 ?? stran : digital, PDF soubor Vedoucí práce: Václav Kupec Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2023 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2023 In this bachelor's thesis, the company Železiarne Podbrezová is the subject of an extensive strategic examination. Using techniques that cover both the macro and micro viewpoints, a multidimensional approach is employed in order to obtain insightful data on the enterprise's position within its industry. The PESTEL analysis, which outlines the political, economic, social, and technological landscapes, and Porter's five forces, which describes the bargaining power of buyers, bargaining powers of suppliers, the threat of substitute products, rivalry, and threats of new entrants landscapes, are used to unravel the macroenvironmental factors influencing the firm. The SWOT analysis is used to analyse the microenvironment while highlighting the company's innate strengths, weaknesses, opportunities, and threats. The VRIO framework allows for a deeper exploration of a company's internal resources, aiding in the identification of resources and competencies that may confer a lasting competitive advantage. By comparing the firm's performance measures with those of its rivals, benchmarking further contextualizes these conclusions. The study's main goal is to rigorously evaluate both the internal and exterior environment of Železiarne Podbrezová, guided by a thorough literature research. Finally, suggestions are created to set the direction for the business's future development initiatives using these analytical findings. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas SWOT Vrio Železiarne Podbrezová Kupec, Václav ISIS:137919 ths Adamčák, Marcel opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/83628/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/83628 Hlavní práce https://insis.vse.cz/zp/83628/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/83628/posudek/oponent/80474 Oponentura https://insis.vse.cz/zp/83628/podrobnosti dc:identifier NEPOSILAT VSKP vse83628 231019 83628