Marketing strategy in the digital age : applying Kotler's strategies to digital marketing - Cao, Tiger; Zhang, Yuheng (Translator); Wang, Sam; Qiao, Collen; Kotler, Milton (Singapore ; Hackensack, New Jersey : World Scientific Publishing Company, 2020)
"Originally published in Chinese by China Machine Press, copyright China Machine Press, 2017"--Title page verso.
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Internet marketing; Marketing -- Technological innovations; elektronické knihy; electronic books