Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability - Kotler, Philip (Hoboken, New Jersey : John Wiley & Sons, Inc., 2023)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing -- Management; Organizational change; Creative ability in business; Decision making; Strategic planning; elektronické knihy; electronic books