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Winer, Russell S., ed. a Neslin, Scott A., ed. The history of marketing science. Second edition. Hanover: Now, [2023], ©2023. xxv, 820 stran. World Scientific-Now Publishers series in business, vol. 18. ISBN 978-981-127-222-6.

editors Russell S. Winer, S. A. N., Winer, R. S., & Neslin, S. A. (2023). The history of marketing science (Second edition.). Hanover ; Singapore: Now ; World Scientific.

editors Russell S. Winer, Scott A. Neslin, Russell S. Winer, and Scott A. Neslin. The History of Marketing Science. Second edition. Hanover ; Singapore: Now ; World Scientific, 2023.

editors Russell S. Winer, Scott A. Neslin, Russell S. Winer, and Scott A. Neslin. The History of Marketing Science. Second edition. Hanover ; Singapore: Now ; World Scientific, 2023.