Winer, Russell S., ed. a Neslin, Scott A., ed. The history of marketing science. Second edition. Hanover: Now, [2023], ©2023. xxv, 820 stran. World Scientific-Now Publishers series in business, vol. 18.
Winer, R. S., & Neslin, S. A. (2023). The history of marketing science (Second edition.). Hanover ; Singapore: Now ; World Scientific.
Styl ChicagoWiner, Russell S., and Scott A. Neslin. The History of Marketing Science. Second edition. Hanover ; Singapore: Now ; World Scientific, 2023.
Citace podle MLAWiner, Russell S., and Scott A. Neslin. The History of Marketing Science. Second edition. Hanover ; Singapore: Now ; World Scientific, 2023.
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