03589ntm a22005417i 4500 000703454 CZ-PrVSE 20240914152213.0 m d cr n|||||||||| 240914s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Asma Manzil Luquman, Affaan ISIS:164687 dis Spotřebitelské vnímání odpovědí firem na společenskou odpovědnost v rámci luxusního módního průmyslu eng Consumers’ Perception of Firm responses to Corporate Social Responsibilities within the Luxury Fashion Industry / Affaan Asma Manzil Luquman 2024 ?? stran : digital, PDF soubor Vedoucí práce: Andrea Escobar Rios Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The luxury fashion industry has seen an increase in the adoption of Corporate Social Responsibility (CSR) programs to improve brand image and attract socially conscious consumers. However, little is known about how women consumers perceive the CSR initiatives of luxury fashion brands and how their views and behaviors impact their purchasing decisions. This study aims to identify the key factors that influence women's perceptions of luxury fashion companies' CSR initiatives and to assess the effectiveness of various CSR practices from their perspective. Through a survey of women consumers, this study will provide insights into the strategies that luxury fashion companies can adopt to enhance their CSR efforts and improve brand perception. The research questions focus on identifying CSR practices in the luxury fashion industry, understanding the impact of CSR on women's perception of luxury fashion brands, and exploring strategies for companies to increase their commitment to CSR. The study is conducted for the luxury fashion industry and the practical part of the thesis is based on a CAWI questionnaire (quantitative questionnaire) to obtain responses from women consumers. Overall, this research aims to contribute to a deeper understanding of women consumers' perception of CSR in the luxury fashion industry. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Corporate Social Responsibility Women Consumers CSR Practices Luxury Fashion Industry Perception Brand Perception Purchasing Decision Escobar Rios, Andrea ISIS:116787 ths Martínez Pantoja, Yadira Ixchel ISIS:167046 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/82094/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/82094 Hlavní práce https://insis.vse.cz/zp/82094/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/82094/posudek/oponent/81185 Oponentura https://insis.vse.cz/zp/82094/podrobnosti dc:identifier NEPOSILAT VSKP vse82094 240905 82094