03194ntm a22005177i 4500 000703539 CZ-PrVSE 20240120103038.0 m d cr n|||||||||| 240120s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Němeček, Daniel ISIS:134538 dis Politický konzumerismus mezi studenty : Pochopení motivací a postojů eng Political Consumerism Among Students : Understanding Motivations and Attitudes Daniel Němeček 2023 ?? stran : digital, PDF soubor Vedoucí práce: Yadira Ixchel Martínez Pantoja Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 This thesis explores political consumerism among students, investigating motivations driving their support or boycott of products based on ethics. Using a questionnaire at Prague University of Economics and Business, key findings revealed that students engage in political consumerism primarily due to personal ethics, societal or environmental change aspirations, and a desire to influence government policies. Human rights emerged as the most critical value. The study emphasizes the significant role of corporate reputation in shaping students' preferences. Positive company reputations correlated with increased support, while negative perceptions led to boycotts. Additionally, Corporate Social Responsibility (CSR) initiatives positively influenced corporate reputations, but authenticity in CSR efforts was crucial. While underscoring the practical and theoretical contributions to understanding political consumerism, the study acknowledges limitations, including sample size and potential biases. The research highlights the need for businesses to align with evolving consumer values for sustained success. Způsob přístupu: Internet mezinárodní obchod [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Corporate reputation Political consumerism Ethical consumption Consumer decision-making Ethical marketing Martínez Pantoja, Yadira Ixchel ISIS:167046 ths San José Iglesias, Rafael ISIS:167045 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/83638/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/83638 Hlavní práce https://insis.vse.cz/zp/83638/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/83638/posudek/oponent/81145 Oponentura https://insis.vse.cz/zp/83638/podrobnosti dc:identifier NEPOSILAT VSKP vse83638 240117 83638