02962ntm a22005777i 4500 000703741 CZ-PrVSE 20240203150629.0 m d cr n|||||||||| 240203s2023 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Hakobyan, Diana ISIS:164784 dis Leveraging Artificial Intelligence to Enhance Digital Marketing : An Analysis of Best Practices and Future Directions eng Leveraging Artificial Intelligence to Enhance Digital Marketing : An Analysis of Best Practices and Future Directions Diana Hakobyan 2023 ?? stran : digital, PDF soubor Vedoucí práce: Jan Mareš Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 This master's thesis aims to comprehensively understand diverse AI models in digital marketing, empowering practitioners to enhance customer-brand engagement strategically. By bridging theory from the literature review and practical implementations from the in-depth expert interviews, it outlines specific AI tools, platforms, and applications, emphasizing advantages while addressing potential drawbacks. As a roadmap for future trends, the research examines ethical considerations, providing guidelines for responsible AI practices. The study concludes with practical recommendations to optimize AI adoption, contributing to advancing knowledge and aligning with global best practices in the field. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas machine learning voice recognition image recognition natural language processing artificial intelligence digital marketing deep learning consumer decision making ethics consumer behavior Mareš, Jan, 1986- vse20201071297 ths Hron, Michal ISIS:174663 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/84306/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/84306 Hlavní práce https://insis.vse.cz/zp/84306/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/84306/posudek/oponent/80974 Oponentura https://insis.vse.cz/zp/84306/podrobnosti dc:identifier NEPOSILAT VSKP vse84306 240130 84306